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Sep 12, 2014

Episode Description: In this series, we discuss how to use six important principles that are effective in persuading people to follow you.  In a day where people are hoping to expand their Twitter "following" or the number of "Likes" they have on a certain Facebook post, the important ideas of Dr. Robert Cialdini in his...



Sep 8, 2014

Episode Description: Everyone with a message wants to expand their audience. The more people who read or hear or see our message, the more are influenced by our thinking and what we value.  So those who invest time in producing content should also work to promote that content.  We do this by increasing the number of...


Sep 5, 2014

Everyone wants to have more influence.  One of the great ways to do this is by exploring the use of social media.  But after you set up a Facebook or Pinterest or Twitter account, then what?!?  Content sharing or "content marketing" as it is sometimes called, is a key to impact and influence in the Information and...


Sep 3, 2014

We live in a Digital Age of information and technology.  As human knowledge has increased, the possibilities and opportunities for helping people meet global needs have grown exponentially.  With the challenges our world and its people face, there is an increasing realization that knowledge is no longer scarce and that...